Whilst the international higher education market is becoming more competitive as education competes as export and import commodity, international higher education in South Africa still attracts little attention. This is in sharp contrast with countries like Australia, New Zealand and the United States of America where educational services represent respectively the third, fourth and fifth largest export service. In contrast to this, the South African Institutions of Higher Education in South Africa have an inclination to address the imbalances of the past, caused by the previous Apartheid Political System. This national oriented approach has a detrimental effect on Institutions of Higher Education in South Africa’s ability to significantly gain in terms of education export.